Acquisition Announcement: Emerald Green Lawns

NEW MILFORD, Conn. – January 14, 2025 – Cetane Associates (“Cetane”) is pleased to announce that Delaware Valley Turf, located in Broomall, Pa., has acquired Emerald Green Lawns, located in Middletown, Del. The transaction closed on December 24, 2024.

Emerald Green Lawns was founded in the early 2000s as a small lawn fertilizing company. The owner sought guidance from Tom Roth, an expert in nutrient management and farm operations, which helped the company grow steadily. By 2006, the company had over 300 customers, and the founder offered to sell the business to Tom and his wife, Sharon. Sharon led operations and customer service, while Tom’s lawn care expertise fueled rapid expansion. Their two sons soon became involved in the company playing a crucial role as the company expanded. They introduced new systems like charge card payments, auto-pay, and online customer account management. Owner Tom Roth commented, “Working with Bob and the team at Cetane made our transition smooth and effortless. We are extremely satisfied with the result and confident that Emerald Green Lawns is in excellent hands with the new owners.”

Delaware Valley Turf provides lawn care and pest control services to residential and commercial customers in northern Delaware and the Philadelphia metro. Founded in 2008, the company has experienced significant growth over the past 16 years. The company offers a wide range of premium services, including lawn fertilization, weed control, aeration, overseeding, perimeter pest control, flea and tick management, mosquito control, and more. Matt McGuire, president of Delaware Valley Turf, remarked, “We are thrilled to be expanding and we will remain committed to delivering the same reliable, high-quality service that Emerald Green Lawns has consistently provided to its customers over the years.” Delaware Valley Turf is a brand of LawnPRO Partners, a platform focused on residential lawn care treatment and tree, shrub and pest control services.

Bob Williamson, Pest & Lawn Director at Cetane, stated, “Congratulations to Tom and Sharon. They built and ran a wonderful business. It was a pleasure working them and we wish them all the best.”

Cetane served as the sole arranger and financial advisor to Emerald Green Lawns. Cetane advised on the sale, including an initial valuation opinion, marketing the business through a confidential process, assisting in negotiating the final deal terms, and coordinating the due diligence process. Team members Bob Williamson, Ford DuBose, Fred Lord, And Dalton Brooks managed the transaction.

About Cetane Associates       

Cetane is a leading provider of financial advisory services to business owners in the propane, heating oil, pest control, lawn care, landscaping, HVAC, and plumbing industries. Clients engage Cetane to advise on sales, spin-offs, and acquisitions, as well as perform valuation and ad hoc corporate finance assignments. For more information, please visit www.cetane.com.