Blog: B is for Broker —

Blog: B is for Broker —

Cetane A-Z by the Cetane Team

In mergers and acquisitions, a broker brings expertise that goes far beyond the roles of legal advisors or accountants. While attorneys handle contracts and accountants manage financial accuracy, brokers oversee the deal, combining strategy, market insight, and negotiation skills to drive success.

For sellers, brokers do more than value the business—they position it to appeal to the right buyers, highlighting strengths and addressing concerns. For buyers, brokers uncover opportunities that align with strategic goals, often identifying targets not publicly available.

Unlike attorneys or accountants, brokers understand market trends, buyer motivations, and the nuances of negotiation. They anticipate challenges, find creative solutions, and structure deals to maximize value. Their extensive networks provide access to the right buyers, sellers, and resources, streamlining the process.

Brokers act as deal architects, bringing together all the moving parts while providing clarity and confidence. For anyone navigating an M&A transaction, a skilled broker is the key to achieving a seamless and successful outcome.

Ford Dubose, Associate


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We were very pleased to have such a knowledgeable and experienced company in our corner with the team at Cetane. It was obvious that they knew the best process and how to get the ball over the goal line. Their advice throughout the process was greatly appreciated and we thoroughly enjoyed working with them.

— Steve Lombardi, Brodeur’s Oil, Moosup, CT