Press Releases

Tara McCauley Promoted to Director of Marketing

NEW MILFORD, Conn. – January 7, 2025 – Cetane Associates announces that Tara McCauley has been promoted to Director of Marketing. For more than six years Tara has served as the firm’s manager of administration with a strong focus on marketing. Tara’s breadth of experience supported the company in areas of accounting, administration, information technology, advertising, and marketing. Her background in the arts provided valuable contributions to the company’s marketing efforts including all graphic art projects. She has touched every aspect of marketing needs from coordination and management of trade shows to website updating, editing, and advertising requirements. Prior to joining Cetane Associates in 2018, Tara managed a college art gallery. She holds a Bachelor of Arts degree in Fine Arts from Molloy University.

Barrett Conway, Managing Director and Principal of Cetane, commented “We are thrilled to have Tara step into this new leadership role on our team. Over the past few years, she has seamlessly transitioned into a larger role in marketing and advertising, bringing exceptional experience and valuable insights to the table. Tara has been instrumental on behalf of our firm to a growing nationwide client base and continues to be a key contributor to our success. She is an outstanding asset to our expanding team.”

About Cetane Associates

Cetane is a leading provider of financial advisory services to business owners in the propane, heating oil, pest control, lawn care, landscaping, and HVAC & plumbing industries. Clients engage Cetane to advise on sales, spin-offs, and acquisitions, as well as perform valuation and ad hoc corporate finance assignments. For more information, please visit www.cetane.com.


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We were very pleased to have such a knowledgeable and experienced company in our corner with the team at Cetane. It was obvious that they knew the best process and how to get the ball over the goal line. Their advice throughout the process was greatly appreciated and we thoroughly enjoyed working with them.

— Steve Lombardi, Brodeur’s Oil, Moosup, CT